Estee Lauder

Collaborating with “ESTEE LAUDER” for a new “Pure Color Desire” lipstick collection product launching, happening at The saint regis hotel, Bangkok. We created a “cinematic scene” feature of our VIDEOBOOTH that shooting a small video clip with a scene style like movie or music video. A fashion video this time expose a modelish in every girl.

VIDEOBOOTH is the lastest marketing product that powerful and able to speak brand concept and also individually generate by brands’ customers. It supports today’s social network and eases to share on Facebook, Instagram, tiktok and etc.

This event invited beauty bloggers and influencers to create contents and share to their channels. We analyzed the #hashtag for this event and it produced 2,753 posts for this opening event.